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《The Infinite Game》

简介 Intro

<The Infinite Game>—— Simon Sinek

Do you know how to play the game you\’re in?

In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified.

In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind.

The more I started to understand the difference between finite and infinite games, the more I began to see infinite games all around us. I started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance.

The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, they are the ones who lead the rest of us into the future.

Any worthwhile undertaking starts with Why – the purpose, cause or belief that inspires us to do what we do and inspires others to join us. Good leaders know how to build Circles of Safety that promote trust and cooperation throughout their organizations. But that\’s not enough to help us chart a course through the unpredictable, often chaotic landscape of today\’s marketplace.

I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.

★ 连续10年亚马逊分类榜TOP1畅销作家
★《纽约时报》《华尔街日报》畅销书
★ 授权32国版本｜《金融时报》《Inc.》专文报导
★ Thinkers50管理思想家｜TED演说影片观看人次史上第二高

《先问，为什么？》畅销作家赛门‧西奈克最新颠覆力作

黄金圈引导你找到最初的为什么
无限思维为你重新定义工作与人生的方向与策略

赢了对手让人士气大振，但是为什么兴奋两天就消散？
终于站上市场第一，但是新竞争者不断出现，什么时候才是真正的胜利？
在竞争中，我们怕输、怕落后，拼命的像滚轮上不停奔跑的老鼠，疲惫不堪。
这是我们唯一的选择吗？

市场没有一定规则，思维框架决定了你的策略选择。
不被当下成败绑架，才能主动应变，每天都充满动力！

我们被自己的思维框架困住了！
习惯用赢家输家、成功失败的角度来看事情，
是让我们不断感到挫折、无法持续努力的最大盲点！

商业环境不是球赛棋局，改变规则没有预告、参赛者没有名额限制，也没有一定的终场时间。

人生也是如此。

面对无限赛局，我们需要另一套思维框架。作者西奈克是从五角大厦到好莱坞都争相邀请、全球企业与百万读者跟随的思想家，擅长以简单模型解决复杂问题。2009年，他的黄金圈理论掀起疯潮，帮助无数人找到为什么；2016年，他观察千禧世代在职场的影片，不到一个月就飙破1.5亿观看；现在，西奈克首度将有限与无限赛局的概念运用在个人与团队，颠覆传统的竞争思维，解释了我们为何失去热情、成长停滞、做出不利决策、设定错误目标，原来是因为没有看懂自己身处什么样的赛局。

无限赛局，不讲输赢，只有领先与落后，存活与淘汰，
终极目标不再是打败别人，而是如何不断让自己更好。

无限思维必备五项条件：
崇高的信念：我们都想为值得的事物努力。你有没有一个够大、够高、够远的目标，能让大家愿意贡献力量、牺牲小我？

信任的团队：不能表现出脆弱，我们就会开始隐藏、说谎、假装。你有没有打从心底信任的伙伴，可以放心举手认错、敢开口求助？

可敬的对手：别人的强项是自己的弱点，最令人不安，但进步也最快。不用喜欢对方，但要把握机会升级自己。谁是你心目中的可敬对手？

攸关存亡的应变：有时，率先颠覆自己，才能找出活路。你有没有在关键时刻推翻自己、转换跑道的决策力？

领导的勇气：改变现状、做正确选择，往往伴随巨大的压力与痛苦。但勇气和恐惧一样会传染，你愿不愿意坚持下去？

如果比赛没有终点，该如何取胜？
胜利，可以被重新定义！

关键词：无限的游戏;赛门‧西奈克（Simon Sinek）;无限赛局：翻转思维框架，突破胜负盲点，赢得你想要的未来;

截图预览 Screenshot Preview

《The Infinite Game》截图（点击放大）

读者评论 Readers\’ Comments

持续坚持公司的使命和愿景。作者用了Just cause。 如何看待竞争。worthy rivals instead of competitors。 finite thinking：win infinite thinking：stay in the game

很久没看到这么平易近人的商管书了 真的好看 尤其是在受到社会毒打之后 更有感触

看上去很“假大空”，但也不得不承认这是领导艺术的最高境界 – 胸怀大志，利益众生，以德服人，发菩提心

这本书其实蛮难看的，而且有点一边倒。但还是有两点发人深省：1.要成为高业绩高信任者 减少指责别人 2. 风物长宜放眼量，要以愿景/人为中心 （道理人人都懂

四星吧，短小精悍，看似很多正确的废话但是读过留在脑海里或多或少会影响一些做长线的思维。金钱是推动事业发展的燃料而并非事业本身，基业长青远比捞一票走人更有价值，而企业想要留下来要有强大的文化和支撑自己生存的盈利能力。无限思维投资于人投资于组织文化建设，建立彼此信任的团队，降低人员流动率提高生产率。无限思维就是要建设道德。

作者 Author

西蒙·斯涅克（Simon Sinek）

Simon Sinek is an optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force.

Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Esrccation for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York, where he teaches grasrcate level strategic communications at Columbia University.

国际知名演讲家，其领导力演讲在TED排名第三，他还是“2019年全球最具影响力的50大管理思想家”之一。

《纽约时报》《华尔街日报》《华盛顿邮报》《商业周刊》等媒体的专栏作家。

毕业于英国布兰迪斯大学，现在美国哥伦比亚大学的战略沟通课程中执教。

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