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英文原版：《Beijing Jeep: A Case Study Of Western Business In China》扫描影印版本 PDF 格式电子书

本书历史版本书名亦有 《Beijing Jeep : The Short, Unhappy Romance of American Business in China》

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《Beijing Jeep – A Case Study Of Western Business In China》

简介 Intro

<Beijing Jeep: A Case Study Of Western Business In China>—— Jim Mann

When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their prosrccts to the most populous nation in the world. Boardrooms everywhere buzzed with excitement—a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment prosrcced growing disappointment on both sides, and a vision of capturing the world\’s largest market faded.Picked as one of Fortune Magazine\’s \”75 Smartest Books We Know,\” this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world\’s savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West\’s age-old quest to do business in the Middle Kingdom.

关键词：Beijing Jeep;

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读者评论 Readers\’ Comments

又是一本看得让人很惭愧的书。。

中国第一家汽车合资企业的悲剧

Interesting read on modern Chinese history. A foreigner to China will be surprised on how heavy a role politics plays in business.

Interesting and funny look at the first American Chinese joint venture.

作者 Author

Jim Mann

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