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《找出理想客户:行销自己来、案子接不完的16个稳赢祕诀!》 – 麦可.波特(Michael Port)/乔斯琳.华勒丝(Jocelyn Wallace)Book Yourself Soli

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《找出理想客户:行销自己来、案子接不完的16个稳赢祕诀!》 – 麦可.波特(Michael Port)/乔斯琳.华勒丝(Jocelyn Wallace)Book Yourself Solid Illustrated:The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling (理想客户电话) (理想汽车大客户积分)

《找出理想客户:行销自己来、案子接不完的16个稳赢祕诀!》

简介 Intro

《找出理想客户:行销自己来、案子接不完的16个稳赢祕诀!》<Book Yourself Solid Illustrated:The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling>——麦可.波特(Michael Port)/乔斯琳.华勒丝(Jocelyn Wallace)


★ 亚马逊网路书店 年度 TOP 10商业书籍

★ 800-CEO-READ 年度销售类书籍NO.1

★ 建立自我品牌、自媒体人脉的商务实战守则

★发挥自媒体最「接地气」的优势

个人创业趋势当道,单打独斗得有真本事!

90年代美国影视圈实力派演员──麦克.波特

放弃表演舞台、转战商场,成功抢占一席之地,

他究竟凭藉什么本事?本书要与你分享他的成功心法!

在顺遂演艺之路上转弯,麦可选择投身商场,如同我们熟知的知名创业者一般,他也经历过一段跌跌撞撞、迷失目标的惨痛时期。这本书是他的「经验谈」、成功笔记,也是他成为商业指导顾问,大师级行销人的独门学问。他明白最成功的行销之道就是「先经营好自己」──毕竟连自己都没准备好的人,又拿什么与人竞争呢?

本书不说教、不卖弄理论,也没有深奥的数据图表,直接与读者分享作者的实战经历。你可以从他的成功汲取经验,也可以从他的失败先学到教训……准备好的人不会吃亏。

本书将麦可的「亲身试验」及多年来「企业培训课程」的成果,以清晰、明快、好理解的表达方式呈现,同时利用可视化插图,用「说故事」的形式来谈「最难懂的行销」。

麦克要带我们从「认识自己、行销自我」开始,循序渐进到建立品牌商誉及与客户保持最无负担的联繫。最重要的是还能教你「怎么选择理想客户」,不让他们占尽便宜,你可以先决定想和谁做生意。最好的结果是,让这些流程完美地成为「良性的销售循环」。

让你在行销一路发挥真本领,让你案子接不完!

◆ 整装出发,推销自己:你不需要什么都会,这样会让自己很累,你只要在某一领域是行家就好。而且,你还要有心成为专家!

◆ 面对奥客,直接放弃!不要把时间浪费在不对的人身上。说来简单,但你要有决心这么做,甚至连赌都不要。本书要教你认清谁是真正的客户。

◆让客户「需要你」比喜欢你重要:商场上,人脉就是金脉,「你的好」若能让客户念念不忘,即是成功大半。

◆ 弹无虚发的行销力:成功的行销必须具备整合的实力,多方进击、切中顾客所需。树立品牌形象及口碑,如此就能启动销售循环,让案子接不完。

本书特色

○最励志的实战经验:从演艺圈跨领域转战商界,作者的成功故事值得学习,尤其他不藏私,直接与读者分享他的成功之道。

○自媒体「接地气」的优势:本书分析网际网路、部落格、影音平台等自媒体优势,让平民大众也能经营自己的品牌,创造收入。

○4大模组、16项核心策略:从基础开始,到建立良性循环,按部就班、稳扎稳打。成功没有捷径,但路可以愈走愈顺、愈快接近理想目标。

○可视化的图表说明:透过插画故事、简单图表及笔记练习,能将行销技能组织化,简单学习也能有大成效。

关键词:找出理想客户:营销自己来、案子接不完的16个稳赢秘诀!;

读者评论 Readers\’ Comments

很实用的一本书

我很认同作者的价值观。特别是红绳子法制

Most honest, USEFUL, brilliant & Actionable book & I AM getting booked solid!

Since I first heard about Michael Port, I changed the way I have my conversations with my clients, I became fully self-expressed and totally honest, I said no to lousy clients, I raised my rates 3 times, I shared my package pricing on my website for full transparency, and I am getting booked a lot more frequently.

I am still not even done with his book – I am doing the workbook and seriously paying attention to everything Michael says. His free webinars are full of honest and solid training ground and he walks his talk, he is honest and he makes sense.

He is practical and not pushing out fluff or air. He is showing and leading by example. I know that his program is top notch and I would love to invest in it some day but I am not even a full-time coach, I am just doing it because I enjoy it and want to grow my brand. I am splitting my time between coaching and writing books and creating a ton of content online for my brand, but let me tell you that I have tried a lot of other training material out there but none has met and EXCEEDED my expectations like that of Michael Port.

For me, it\’s been the VERY best. I would give it more stars if I could.

Thank you Michael for your true honesty and your unique writing and teaching voice. I LOVE IT!

I have recommended this book to many people…all have thanked me. More than a typical treatise on how to create a lead funnel, it is about serving with integrity and being rewarded for doing what you love. If you are a service professional wanting to acquire clients, read it.

If you are a service provider and looking to improve on yourself and grow your business, this book is an absolute staple for your esrccation. I insist you download the free chapter on your Kindle so that you can be convinced to buy it yourself. It has been one of the Top 2 resources to help me grow my client base and increase business.

作者 Author

麦可.波特(Michael Port)


纽约大学创作艺术硕士,曾为演员,拍摄过《欲望城市》、《危急最前线》、《我们的孩子》、《法网游龙》等九○年代当红的电视影集。后转战商界,现为美国各大主流电视网的常客来宾,也是目前最受推崇的讲者之一。麦可经营的顾问公司为各大企业提供行销、业务开发及公开演讲等谘询服务,他也是目前国际最受欢迎的商业指导大师。本书及相关着作《超越自我》(Beyond Booked Solid)获亚马逊评选为年度十大畅销商业书,登上《纽约时报》畅销书排行榜(2008)。麦可也被《华尔街日报》、《波士顿环球报》誉为「行销大师」及「最诚实的作者」。

绘者 Painter

乔斯琳.华勒丝(Jocelyn Wallace)


事业策略公司「红十一集团」(Red Eleven Group, LLC)创办人,协助新创公司设立愿景,制定人人能懂并加以执行的计划。乔斯琳的视觉风格广受喜爱,擅长将客户的点子转换为大纸张与白板上的视觉呈现,甚至是会议室窗户也可以!

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