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《The Visual MBA: A Quick Guide to Everything You\’ll Learn In Two Years of Business School》

简介 Intro

《The Visual MBA: A Quick Guide to Everything You\’ll Learn In Two Years of Business School》—— Jason Barron

Learn an entire MBA course without spending thousands and waving goodbye to two years of your life.

If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations.

When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it\’s a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text.

From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide.

关键词：The Visual MBA;

读者评论 Readers\’ Comments

这本《The Visual MBA》的作者Jason Barron本身就是设计师，所以画图是信手拈来，风格也比较生动活泼。作者用图文结合的方式分享了MBA课程内容中的基础概念和框架和模型。 优点：1. 可读性高；2. 图文结合，生动活泼；3. 涵盖内容全面。不足：知识点深度不足。

非常易读，思路很清晰，表述也很清楚。有的地方比较模糊，太简略了以致没有很多例子来讲解清楚模型的意义和运用方法，作为MBA的brief还不错，大概知道MBA要教什么了，会找点别的书看看。纸上得来终觉浅，绝知此事要躬行～

作者把两年的MBA课程都压缩在这本书里。把全部的知识点都通过可视化展示出来。优点是对于流程性的，逻辑性的内容理解起来非常容易。缺点也很明显，不是所有的内容都适合可视化，有时候感觉反而没有文字解释的清晰。

用了很多图形，很直观，也很浅显

简单易懂，入门书推荐

作者 Author

Jason Barron

Jason Barron is a prosrcct manager and illustrator who helps people realise their creative ideas through visual learning. He spent 86 class days, 516 hours of class time, and worked through mountains of homework in completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class to create a much more interesting and useful resource. This is his first book.

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