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《Shoe Dog – A Memoir by the Creator of Nike》

简介 Intro

<Shoe Dog: A Memoir by the Creator of Nike>—— Phil Knight · 菲尔·奈特

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

• 在《鞋狗》中，耐克创始人菲尔·奈特亲自讲述了耐克“从0到1”的过程：作为一位美国俄勒冈州的普通人，他出于对跑步的热爱决定进入跑鞋销售领域，从50美元起步，带领一支个性古怪的“杂牌军”，游走于随时破产的悬崖峭壁，却最终缔造了一个强大的体育商业帝国，让耐克标志成为少数几个可以被全世界人毫不费力认出的商标之一。
• 创业过程中，合作伙伴的背叛、开户银行的翻脸、竞争对手的构陷、国家权力的紧逼；狡猾的融资技巧、粗犷放纵的企业文化、近乎不要命的扩张策略……菲尔·奈特用朴实、幽默的语言，真实袒露了一群痴迷者创业路上的挚爱、执着，与疯狂。

关键词：鞋狗：耐克创始人菲尔·奈特亲笔自传;菲尔・奈特;

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读者评论 Readers\’ Comments

Faith, Luck, great team, study, hard work, opportunity，创业维艰，每一项都必备，每一项都很难，所以成功的人始终就是那么1%。 还要知道什么时候放弃，但放弃不代表停下，never stop。 AJ是让Nike提升一个台阶的产品，但鞋狗只讲述到1980Nike上市，把AJ一部带过，如果要讲AJ又可以单独出一本书。 自传看英文版的很流畅很爽，自传是最接地气的英文读物。 Phil Knight这一生活成了一本小说，人生精彩，奔跑不断。

It\’s such a riveting read. After all the drama, Buck has shown what a true businessman should be – humble, genuine, ensrcring and tenacious. \”You measure yourself by the people who measure themselves by you.\” It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.

This book has everything! This book is everything! Gosh, I laughed and cried.

谦逊平和 坦诚真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”

酣畅淋漓！不只是鞋，更是奋力拼搏、永不止步的精神——这种mission driven的文化，把团队每个人的才华和个性发挥到极致的用人智慧，一次次危机中的坚守和突破——作为一个几十年后听故事的人，数次热泪盈眶，激动不已。\”…not to settle for a job or a profession or even a career. Seek a calling… If you\’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you\’ve ever felt.\”

写得太感人了，一点架子也没有，发自内心，最后我看哭了

作者 Author

Phil Knight · 菲尔·奈特

One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.

•  耐克创始人，全球最具影响力的企业家之一；毕业于俄勒冈大学，在斯坦福大学获得MBA学位；
• 1964—2004年担任耐克公司总裁，2004—2016年担任耐克公司董事长；
• 源于24岁时的一个疯狂想法，他用向父亲借来的50美元创业，一手将耐克打造成一个年收益超过300亿美元的企业帝国；
• 他所缔造的耐克标志，已经不仅仅是一个商标，更是一个优雅和伟大的文化标志，是在全世界每个角落都能被立即认出的为数不多的标志之一。

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