《网红经济思维模式》唐江山【文字版_PDF电子书_推荐】
内容简介：
如果你想赚钱，可以入驻电商平台，拥抱互联网。如果你想出名，可以开通自媒体， 打通宣传路。如果你想既赚钱，又出名，那就做网红。网红的火爆，让网红进入了大众视 野，本书迎合趋势，介绍了网红的种类、演变，并揭示了如何成为一个网红，网红在互联 网时代如何通过电商、微商、广告来变现。随着网红的出现，很多网红经纪公司应运而 生。同时，本书也分析了目前比较成功的网红案例，让大家可以学习其成名方式，并对网 络经济做出贡献。
作者简介：
赵亮亮，笔名照关月，九三学社成员，河北亮道电子商务有限公司创始人。*云计划十大风云导师，全国十大微商企业创业导师，中国百强讲师，网红经纪人，知名企业培训师、咨询师。十年以上互联网从业经验，曾获多项电商相关荣誉。多家网站、报纸、杂志专栏作家，多家国家、省市协会及五百强企业首席顾问、导师。曾先后出版《从基层销售到业务精英》《小服装店也能赚大钱》《微营销不微》《老子最合格的CEO》《支付宝运营》(合着)等畅销书。
唐江山，北京全扫教育科技有限公司董事长。国际网络教师节发起人，国际网络电影节发起人，《挣它一个亿》课程首席讲师，2007年开始互联网营销推广实践，2013年开始培训互联网文案与视频成交技巧，并出版《微营销师》。
于木，持续创业者，支付宝营销领航者。知名域名投资客，机遇天下爱心基金发起人，机遇天下-QQ营销商学院创始人。
目 录：
目 录
Net red economic thinking mode
什么是网红 ··························································································2
1.1.1 网红的定义 ··························································································2
1.1.2 网红的类型 ··························································································2
1.1.3 网红和传统明星的区别 ·······································································5
1.1.4 互联网正在颠覆明星经济 ···································································8
1.1.5 形形色色的网络红人 ········································································10
1.1.6 网红发展的文化背景 ········································································14
1.1.7 网红发展的社会背景 ········································································16
1.1.8 网红背后的内容生产传播与消费机制解析 ······································17
1.2 解密网红历史 ····················································································19
1.3 网红的特征 ························································································20
1.4 网红为什么这么火 ·············································································22
1.4.1 为什么网红崛起是必然性结果 ·························································22
1.4.2 网红为什么如此火爆 ········································································26
1.4.3 网红胜在持之以恒推广个人特色 ······················································30
1.4.4 网红火起来的背后心理因素 ·····························································32
2.1 网红经济 ····························································································36
2.1.1 网红经济的定义与本质 ·····································································36
2.1.2 网红经济的核心 ················································································37
2.1.3 网红经济爆发的原因 ········································································39
2.1.4 网红经济：海外早有先行者 ·····························································41
2.1.5 为什么网红经济会火 ········································································43
2.1.6 不容忽视的网红经济 ········································································45
2.1.7 网红经济带来的新商业变局 ·····························································47
2.1.8 网红经济会给哪些行业带来发展机遇 ··············································50
2.1.9 网红经济的现状及未来发展 ·····························································52
2.2 粉丝经济 ····························································································53
2.2.1 粉丝经济的定义 ················································································53
2.2.2 粉丝经济的诞生 ················································································53
2.2.3 粉丝产业的七个方面 ········································································55
2.2.4 传统经济的两个时代 ········································································58
2.2.5 如何打造粉丝经济 ············································································59
2.3 社群经济 ····························································································63
2.3.1 什么是社群经济 ················································································63
2.3.2 社群经济开启一个伟大的时代 ·························································65
2.3.3 社群经济时代的六个商业趋势 ·························································66
2.3.4 粉丝经济与社群经济的本质区别 ······················································69
2.3.5 从网红看社群化营销 ········································································70
2.4 如何高效利用网红思维 ·····································································72
2.4.1 网红将是下一个风口 ········································································72
2.4.2 如何利用网红思维售卖产品 ·····························································74
2.5 月入百万的网红达人 ·········································································76
2.5.1 网络购物平台的“网红” ·································································77
2.5.2 “网红”新势力 ················································································77
2.5.3 微商和网红的区别 ············································································79
2.5.4 网红背后有哪些宝 ············································································82
2.5.5 网红赚钱赢利的十大方法 ·································································85
3.1 2016年网红产业的四大趋势 ·····························································92
3.2 时势造网红 ························································································95
3.3 成为网红的终级秘诀 ·········································································98
3.3.1 谁将可能成为网红 ············································································98
3.3.2 成为网红必备综合素质 ···································································102
3.3.3 如何做一个好内容 ··········································································105
3.3.4 如何做一个成功的网红 ···································································105
3.3.5 如何让粉丝对你感兴趣 ···································································109
3.3.6 网红蹿红的法宝 ···············································································110
3.3.7 如何打造营销网红 ···········································································115
3.3.8 网红如何长红 ···················································································118
4.1 网络推手 ··························································································122
4.1.1 什么是网络推手 ··············································································122
4.1.2 网络推手特征 ··················································································122
4.1.3 行业准则 ·························································································122
4.1.4 行业格局 ·························································································123
4.1.5 推广方法 ·························································································123
4.1.6 如何成为网络推手 ··········································································124
4.1.7 网络推手必备八大素质 ···································································126
4.1.8 代表人物——浪兄 ··········································································129
4.2 网红“孵化器”如何运营网红模式 ················································130
4.2.1 什么是网红“孵化”公司 ·······························································130
4.2.2 培育“网红模式” ··········································································130
4.2.3 网红“孵化器”的核心竞争力 ······················································· 132
4.2.4 网红“孵化”公司如何运营网红模式 ············································ 134
4.3 如何让网红变现 ··············································································138
5.1 淘宝网红 ··························································································146
5.1.1 淘宝网红的发展 ··············································································146
5.1.2 想成为成功的淘宝网红，需要掌握这些秘诀 ·································150
5.1.3 淘宝网红推广技巧 ··········································································153
5.1.4 商家如何跟淘宝达人合作 ·······························································156
5.2 网红商业运作解密 ···········································································159
5.2.1 网红的商业运作 ··············································································159
5.2.2 网红背后的产业链关系 ···································································162
5.2.3 网红的吸金大法 ··············································································164
5.3 如何打造网红店铺 ···········································································168
5.3.1 网红买手制的购物模式 ···································································169
5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169
5.3.3 网红虽然只是销售模式的转变，但有望帮助社交电商平台取代
中心电商平台··················································································171
5.4 网红与电商的结合 ···········································································176
5.4.1 什么是电商及网红电商化 ·······························································176
5.4.2 电商发展趋势 ··················································································177
5.4.3 运营模式 ·························································································177
5.4.4 网红电商的运营优势 ······································································184
5.4.5 网红经济点燃社交电商 ···································································184
5.4.6 社交电商如何用好“网红思维” ····················································185
6.1 “国民老公”——王思聪 ·······························································192
6.2 一个集美丽与才华于一身的美女——Papi酱 ··································196
6.3 “洪荒少女”——傅园慧 ·······························································207
6.4 宠物爱好者——回忆专用小马甲 ····················································210
6.5 喜剧导演——叫兽易小星 ·······························································213
6.6 内地女模——张大奕 ·······································································217
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摘要：《网红经济思维模式》唐江山【文字版_PDF电子书_推荐】_经济管理是一本介绍网红经济思维模式的经济管理书籍。本书详细阐述了网红经济的发展背景、特点以及影响力，并分析了网红经济对传统产业的影响和挑战。同时，书中还提供了一些网红经济思维模式的案例和实践经验，对于从事经济管理的人士具有一定的借鉴意义。
1、网红经济的背景和特点
《网红经济思维模式》首先介绍了网红经济的背景和特点。随着互联网的快速发展，社交媒体平台的兴起，网红经济迅速崛起。网红经济以个人魅力为核心，通过社交媒体平台吸引粉丝和流量，进而实现商业变现。与传统的广告推销方式相比，网红经济具有更直接、更真实的传播方式，更容易引起消费者的共鸣。
网红经济的特点是多样化和个性化。每个网红都有自己独特的个性和风格，通过与粉丝的互动和沟通，建立起稳定的粉丝经济圈。同时，网红经济还具有时效性和传播性，可以迅速传播、快速变现。
网红经济的发展给传统产业带来了一定的冲击和机遇。传统企业可以借助网红的影响力进行产品推广和品牌升级，同时也需要面对网红经济对传统渠道和销售模式的挑战。
2、网红经济对传统产业的影响和挑战
《网红经济思维模式》还详细分析了网红经济对传统产业的影响和挑战。首先，网红经济改变了传统广告推销的方式，通过粉丝经济实现变现。这给传统企业提供了新的广告推广模式，但也对传统广告产业产生了冲击。
其次，网红经济推动了自媒体和内容产业的发展。大量的网红通过自媒体平台传播内容，吸引粉丝和流量，进而实现商业变现。这促进了自媒体和内容产业的繁荣。
此外，网红经济还改变了传统产业的渠道和销售模式。通过网红的直播推广和粉丝经济，传统企业可以实现线上线下渠道的融合，提升销售额和品牌影响力。
3、网红经济思维模式的案例和实践经验
《网红经济思维模式》还提供了一些网红经济思维模式的案例和实践经验，对于从事经济管理的人士具有一定的借鉴意义。通过这些案例和实践经验，读者可以了解网红经济的运作方式和商业模式，学习如何利用网红经济思维推动产品销售和品牌升级。
书中的案例和实践经验涵盖了不同领域的网红，包括美妆、时尚、美食等。读者可以通过学习这些成功的案例，了解网红经济的核心要素和运营策略，为自己的经济管理工作提供思路和灵感。
4、总结归纳
综上所述，《网红经济思维模式》唐江山【文字版_PDF电子书_推荐】_经济管理详细阐述了网红经济的发展背景、特点以及影响力，并分析了网红经济对传统产业的影响和挑战。同时，书中还提供了一些网红经济思维模式的案例和实践经验。通过阅读这本书，读者可以更好地了解网红经济的运作方式，为自己的经济管理工作提供借鉴和指导。
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