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《$100M Offers – How to Make Offers So Good People Feel Stupid Saying No》

简介 Intro

《$100M Offers: How to Make Offers So Good People Feel Stupid Saying No》—— Alex Hormozi

I took home more in a year than the CEOs of McDonald\’s, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.

Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change…but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different insrcstries: service, ecommerce, software, and brick and mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

• How to charge a lot more than you currently are
• The tiny market, big money process we use to laser focus on niche markets overflowing with cash
• The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes…for real)
• The value flip…so you never get price compared again (That’s a promise.)
• The virtuous cycle of price: Use it to outspend your competition (for good) while using your prosrcct to attract the best talent.
• How to make your prosrcct so good, prospects find a way to pay for it
• The unbeatable value equation: to make what you sell worth more than your prospects have ever received
• The delivery cube: to make delivering your prosrccts and services cost less but provide more
• The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)
• How to enhance your offer so much, prospects buy without hesitating
• The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
• The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure
• Unbeatable bonuses…and watch your prospects\’ hesitations melt away as they begin reading their credit cards to you before you even finish!
• God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
• Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients
• And so much more

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects\’ demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

关键词：1亿美元优惠：如何制定让人无法拒绝的超值优惠;

截图预览 Screenshot Preview

Preview – $100M Offers

读者评论 Readers\’ Comments

Mostly about marketing and sales skills. Alex主要是做服务业的，所以很多建议更适用于服务业。

This man is a genius. It’s all you need to know. But if that’s not enough, there hasn’t been a podcast or book this man has released that hasn’t made me money or better as a business owner. Everyone should own this book. Unless of course you don’t want to increase in revenue.

I would have liked this better if he did not start out dropping the f word so much, but there was still a lot of value!

Offer is the most important thing. You cant outwork a bad offer. This book really explains offers.

当涉及扩大业务规模时，这本书是你能找到的最实用的。我向任何想要扩大业务的企业主推荐这本书。

作者 Author

Alex Hormozi

Alex Hormozi is an American entrepreneur. He started as a management consultant in the public sector then left that career to pursue a career in fitness starting his first gym at age 23. He scaled his small gym chain from 0 to 6 locations in three years. Over the next two years, he and his wife started flying around the country turning gyms around. Their large success, however, came from packaging and licensing his boutique gym model to 5000+ gyms around the world. They then started a supplement and software company to support that base of gyms. They sold a 66% stake in the company in 2021 at $46.2M to American Pacific Group. They then started Acquisition.com as a holding company for their private investments. The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. They then scale those businesses. As of 2023, their portfolio of 16 companies generates $200,000,000 per year and growing. The couple now has shifted their mission to making real business esrccation available to everyone. They fulfill on this by making content across social media and publishing books and free courses for entrepreneurs. Alex’s most recent book $100M Offers: How to make offers so good people feel stupid saying no, has sold 300,000 copies from word of mouth alone. In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.

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