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《Integrated Advertising, Promotion, and Marketing Communications》

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<Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9th Edition>—— Kenneth Clow / Donald Baack

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are prosrcced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.

关键词：Integrated Advertising, Promotion, and Marketing Communications;

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非常实用

作者 Author

Kenneth Clow / Donald Baack

Ken Clow is a professor of Marketing at the University of Louisiana at Monroe and author of multiple textbooks in advertising and marketing.

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